“Winoa highlighted the innovative product “WA Clean”...
Paint Expo in Germany – A first timer for Winoa
From the 19th to the 22nd of April the “PaintExpo” – an exhibition focused on industrial coatings, surface preparation and protection – opened its gates and Winoa’s German organization DWA was there to exhibit for the first time.
The exhibition which took place on the fair grounds of Karlsruhe in the south-west of Germany, is a continuously growing and internationally accepted trade show with exhibitors from 27 countries and visitors from over 70 countries.
Next to the standard products, Winoa highlighted the innovative product “WA Clean” and the premium product “Profilium”. Phenics was represented by Ümit Akkus. Demonstrations and lectures held by the German sales team targeted especially to the needs of the coating and surface preparation industry.
The expectations of Winoa’s appearance at the “PaintExpo” were to intensify the activities in the field of the surface preparation industry, sharpen the consumer’s awareness for Winoa as a reliable and innovative partner and convincingly gain new customers.
As a result, the German team left the show with more than 60 new contacts, a very positive feedback on our appearance and quite some excitement around our WA Clean technology. This show was the right investment to strongly position Winoa in this important industry segment.